Maker portfolio

The problem.

A working maker - bladesmith, woodworker, leather artisan, ceramicist, fine furniture builder - has a thriving commission book, an active social presence, a workshop calendar, and an order queue that mostly lives in a notebook and a phone's text history. Bookings come in through DMs. Custom orders are scoped on the back of envelopes. Social posts get drafted on a phone in spare minutes between shop work.

Off-the-shelf maker platforms are storefronts or template gallery sites built for "anyone who sells stuff." None of them handle the actual workflow: a credibility-first public face, structured commission and workshop intake, social content rhythm, and an order pipeline that doesn't live on a whiteboard.

The build.

Six surfaces in one PWA. Three public for inbound. Three private for the maker, behind a password the maker controls. AI and analytics proxied through serverless functions so no key ever sits in a frontend bundle.

• Public credibility wall. Hero with credential tag system (awards, features, recognition, follower counts), social link row, hero photography. The strongest signals lead the page
• Two structured public intake forms. Class and workshop booking with multi-select class types and organization context. Custom commission intake with material, dimensions, deadline, and special-request fields. Both routed through Netlify Forms
• Owner-side AI content generator. Password-gated. Drafts social posts by post type, platform, and tone. The maker picks the angle, the AI handles the words, copy-to-clipboard ships it
• Owner-side live analytics dashboard. Password-gated. YouTube channel data pulled via server-side proxy: subscribers, views, video count, recent video grid. Refreshes on every tab open
• Owner-side order tracker CRM. Password-gated. Status pipeline with filters configurable to the maker's actual workflow stages, search, add, edit, delete. Server-side persistence via Netlify Blobs so the data survives device changes
• Server-side API key isolation. Anthropic AI relay and YouTube Data API both routed through Netlify Functions. Site password validated server-side, not embedded in JavaScript
• PWA infrastructure. Installable on phone or laptop with platform-specific install prompts. Runs on Netlify free tier indefinitely

The six surfaces.

The stack.

The unlock.

The unlock isn't just having a website. It's that the maker has a public face that signals quality and a private ops layer behind one password, intake plus content plus analytics plus order pipeline, all in one PWA that costs nothing per month and never holds the data hostage.

The platform is configurable for any maker who needs presence and operations: bladesmiths, woodworkers, fine art jewelers, ceramicists, furniture makers, leather artisans, custom motorcycle and automotive shops with creative work. Same architecture, different intake fields, credential tags, and pipeline stages.